A dynamic personal brand is the key to succeeding when you run a service-based business. When you offer a service such as coaching, consulting, training, speaking, or any other, then your potential client must buy into you. And buying into you means they must know who you are. If you want to compete on the value you bring, and not on being the cheapest option, then your personal brand must be in order.
And as a creative, your personal brand matters. So if you are an author, artist, designer, photographer, or someone else whose creativity and ideas others must buy into, then your personal brand is the one element — not your actual art — that grows your career.
If you want to learn how to use personal branding to increase your visibility and grow your business or career, then be sure to watch my recent webinar video on the topic. You’ll learn the seven-step system for getting known. Click on the image above to watch.
She is the host of the Chase Your Star with Monica Carter Tagore podcast, an online show on life strategy, personal growth, and entrepreneurship, available on iTunes, Google Play, and Spreaker.
Monica is the author of several books, including her most recent, "Stronger: 31 Inspirational Messages to Get You Through That Tough Time."
She helps entrepreneurs and professionals gain the mindset and skills for success. She also helps them build brands.
She lives in Los Angeles with her husband and two boys.
Latest posts by Monica Carter Tagore (see all)
- CYS episode 36 — Danger Ahead: Two beliefs standing in the way of your dreams - June 20, 2017
- It’s not too late to Chase Your Star - May 7, 2017
- Why your website is the foundation of your branding and marketing strategy - April 14, 2017